Baby Bloom - Launched To Facebook

Today we are proud to have launched the first of three Facebook applications for the Microsoft corporation, Baby Bloom.  Baby Bloom gives expectant mothers a deeper view into their pregnancy with a weekly view of their growing fetus.

The goal behind Baby Bloom was to expose expectent mothers to the various resources available on MSN Health & Fitness Pregnancy pages. This is done through a variety of strategically placed RSS feeds into the application. Expectant mothers can share their pregnancy progress with friends, relatives and other expectant mothers.

This project was done in conjunction with ad agency Heated Details, who provided all graphical assets. As our client was on an aggressive deadline, Baby Bloom was delivered to beta in 10 days, with about 10 more days of client changes and iterations. 

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Baby Bloom - Launched To Facebook

By: by David Hajdu

Today we are proud to have launched the first of three Facebook applications for the Microsoft corporation, Baby Bloom.  Baby Bloom gives expectant mothers a deeper view into their pregnancy with a weekly view of their growing fetus.

The goal behind Baby Bloom was to expose expectent mothers to the various resources available on MSN Health & Fitness Pregnancy pages. This is done through a variety of strategically placed RSS feeds into the application. Expectant mothers can share their pregnancy progress with friends, relatives and other expectant mothers.

This project was done in conjunction with ad agency Heated Details, who provided all graphical assets. As our client was on an aggressive deadline, Baby Bloom was delivered to beta in 10 days, with about 10 more days of client changes and iterations.