Is Android tablet a real challenger to Apple’s Ipad?
The year 2011 is the year of tablet. So, what is tablet? A tablet personal computer (tablet PC) is a hand held computer that has most of the main characteristics of a personal computer. A portable tablet personal computer is equipped with a touch screen as a primary input device. [1]
So, what are the driving factors that are moving software and hardware giants enthusiastically enter the Tablet market? In an optimistic case, Morgan Stanley thinks hardware makers will ship 100 million tablets in 2012, up from 16 million in 2010. The chart below shows an impressive market penetration of Tablet devices versus the total cumulative shipments of gadgets in the 1st five years of product history. [2]
The worldwide tablet sales to end users are forecasted to be 54.8 million units in the fiscal year 2011 and 103.4 million units in 2012. [3]
The race amongst tablets primarily started from in 2009, when Asus introduced the EEE PC. Then, in 2010 we saw the mass introduction of tablets across vendors. Apple unveiled the iPad, running Apple iOS. Samsung unveiled Galaxy Tab, running Google Android. bModo launched the bModo12 which runs the Windows 7 OS and a pack of impressive features. Dell announced the Inspiron Duo A flip screen Netbook and Tablet PC hybrid. HP released the Slate 500, running a full-version of Windows 7.
Then, in the 1st quarter of 2011, the race even became even hotter. Motorola announced the Xoom Tablet, a 10 inch tablet powered by the upcoming Android 3.0 Honeycomb OS
· Asus announced the EEE brand products, like EEE Pad MeMO, and EEE Slate EP 121
· Dell showcased the Streak 7
· Tablet.ZTE announces the ZTE V11 that runs Android 3.0, and the Z-pad
· Apple announced the iPad 2
· Toshiba announced the Toshiba Tablet, a 10 inch tablet powered by a Tegra 2 process and Android 3.0 Honeycomb. [1]
WIth the introduction of the Android OS, tablet producers have the pivotal confidence to challenge Apple’s iPad, which consumed 95% of the market share in Q3 2010 as reported in the chart below.However, the figure drops from 95.5% to 75% percent by the 4th quarter of 2010.
What has really happened? Most of the new tablets aiming to challenge the Apple iPad's market dominance are using Google's Android operating system. Google provides the software free to the makers of the hot new devices, whose sales are booming. [3]
|
Operating system
|
Percent
|
|
Apple iOS Q3 2010
|
95.5%
|
|
Apple iOS Q4 2010
|
75.3%
|
|
Android Q3 2010
|
2.3%
|
|
Android Q4 2010
|
21.6%
|
|
Others Q3 2010
|
2.3%
|
|
Others Q4 2010
|
3.1%
|
But will it work for Android?
iPad 2, the ace of iOS based tablets by Apple Inc entered the tablet race in 2011, and is quickly taking the lead and will likely sell far better than its predecessor.Apple delivered between 2.4-2.6 million units in March. Based on a conservative estimate, Apple is likely to deliver 4-4.3 million units a month, or a total of over 12 million units in the second quarter. [2] On the other hand, the flagship Android based tablet, Motorola Xoom hardly stands a chance against iPad 2 due to its poor sales performance. While Motorola did not release sales figures, by early April 2011 the Xoom was estimated by Deutsche Bank analysts to have sold only about 100,000 units, compared to first-day sales of the iPad at 300,000 units. [4]
The question for you though is are you tablet ready? This new onslaught of users will be expecting amazing video, applicatios and mobile experiences optimized for their devices. As you plan your 2011/2012 development budgets, don’t forget about Tablets!
References:
[1] http://en.wikipedia.org/wiki/Tablet_personal_computer
[2] http://www.businessinsider.com/chart-of-the-day-gadget-shipments-2011-2
[3] https://secure.globeadvisor.com/servlet/ArticleNews/story/gam/20110326/RBRIMSTOCKPRINTATL
[4] http://en.wikipedia.org/wiki/Motorola_Xoom
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comment(s)
Is Android tablet a real challenger to Apple’s Ipad?
By: Vu Luong
The year 2011 is the year of tablet. So, what is tablet? A tablet personal computer (tablet PC) is a hand held computer that has most of the main characteristics of a personal computer. A portable tablet personal computer is equipped with a touch screen as a primary input device. [1]
So, what are the driving factors that are moving software and hardware giants enthusiastically enter the Tablet market? In an optimistic case, Morgan Stanley thinks hardware makers will ship 100 million tablets in 2012, up from 16 million in 2010. The chart below shows an impressive market penetration of Tablet devices versus the total cumulative shipments of gadgets in the 1st five years of product history. [2]
The worldwide tablet sales to end users are forecasted to be 54.8 million units in the fiscal year 2011 and 103.4 million units in 2012. [3]
The race amongst tablets primarily started from in 2009, when Asus introduced the EEE PC. Then, in 2010 we saw the mass introduction of tablets across vendors. Apple unveiled the iPad, running Apple iOS. Samsung unveiled Galaxy Tab, running Google Android. bModo launched the bModo12 which runs the Windows 7 OS and a pack of impressive features. Dell announced the Inspiron Duo A flip screen Netbook and Tablet PC hybrid. HP released the Slate 500, running a full-version of Windows 7.
Then, in the 1st quarter of 2011, the race even became even hotter. Motorola announced the Xoom Tablet, a 10 inch tablet powered by the upcoming Android 3.0 Honeycomb OS
· Asus announced the EEE brand products, like EEE Pad MeMO, and EEE Slate EP 121
· Dell showcased the Streak 7
· Tablet.ZTE announces the ZTE V11 that runs Android 3.0, and the Z-pad
· Apple announced the iPad 2
· Toshiba announced the Toshiba Tablet, a 10 inch tablet powered by a Tegra 2 process and Android 3.0 Honeycomb. [1]
WIth the introduction of the Android OS, tablet producers have the pivotal confidence to challenge Apple’s iPad, which consumed 95% of the market share in Q3 2010 as reported in the chart below.However, the figure drops from 95.5% to 75% percent by the 4th quarter of 2010.
What has really happened? Most of the new tablets aiming to challenge the Apple iPad's market dominance are using Google's Android operating system. Google provides the software free to the makers of the hot new devices, whose sales are booming. [3]
|
Operating system
|
Percent
|
|
Apple iOS Q3 2010
|
95.5%
|
|
Apple iOS Q4 2010
|
75.3%
|
|
Android Q3 2010
|
2.3%
|
|
Android Q4 2010
|
21.6%
|
|
Others Q3 2010
|
2.3%
|
|
Others Q4 2010
|
3.1%
|
But will it work for Android?
iPad 2, the ace of iOS based tablets by Apple Inc entered the tablet race in 2011, and is quickly taking the lead and will likely sell far better than its predecessor.Apple delivered between 2.4-2.6 million units in March. Based on a conservative estimate, Apple is likely to deliver 4-4.3 million units a month, or a total of over 12 million units in the second quarter. [2] On the other hand, the flagship Android based tablet, Motorola Xoom hardly stands a chance against iPad 2 due to its poor sales performance. While Motorola did not release sales figures, by early April 2011 the Xoom was estimated by Deutsche Bank analysts to have sold only about 100,000 units, compared to first-day sales of the iPad at 300,000 units. [4]
The question for you though is are you tablet ready? This new onslaught of users will be expecting amazing video, applicatios and mobile experiences optimized for their devices. As you plan your 2011/2012 development budgets, don’t forget about Tablets!
References:
[1] http://en.wikipedia.org/wiki/Tablet_personal_computer
[2] http://www.businessinsider.com/chart-of-the-day-gadget-shipments-2011-2
[3] https://secure.globeadvisor.com/servlet/ArticleNews/story/gam/20110326/RBRIMSTOCKPRINTATL
[4] http://en.wikipedia.org/wiki/Motorola_Xoom